• One way to take advantage of the ‘related videos’ sidebar on YouTube is to introduce your own tags unto the video.

    In this way, anybody viewing a single one of your videos is more likely to be recommended another of your videos, and, if done correctly, the top results on sidebar should all be videos from your channel.

    Of course, this requires that you consistently release and upload new videos — a process that we have made so much easier, over at Startcut.com

    • Hi Oren, absolutely – that’s a great tip!

      I believe you’re suggesting you copy and paste the same keywords of the videos that you would LIKE to show up beside in a search result into your own keywords list. Yes, that’ll help with the YouTube (Google) search algorithm. However, I will add, make sure your content is actually relevant and that a viewer will find value in your video – otherwise they down-vote your video rather than giving it a thumbs up!

  • Nice article, recently I came across a video called ‘Dollar Shave Club’. Within an hour of

    publishing, this video got an unbelievable number of hits.

    After one month this video received 18000 backlinks from all the leading new channels and media

    sources. Now it been one year and this video received 90000 backlinks.

    I personally believe that we should write/shoot for users not for SPIDER (For Google rank)

  • I disagree on some of your points. More than 50% of the views on youtube are made from a mobile device. Add tablets, TV, consoles and you have a majority of devices that don’t use a keyboard. This means the searches will be short, you need to use a lot of short keywords, even generic ones. Nobody uses the search term “car”, but it helps the search engine narrow it down to cars, so you really should use this keyword. Out of 500 characters, 5 (including the comma) to narrow it down to cars isn’t a bad deal. Also, to deal with the sidebar videos, you should have 5-6 keywords that you use on ALL your videos, specific to your channel (I actually use 10).
    Youtube search engine is very different from google, facebook, etc., so I don’t advise using the same tag in your videos for other search engines. If your video is ranked high on youtube, it will appear in a Google search just as high.
    All you have to do is rank up a few generic keywords and some of your own (brand) keywords and after that, it’s a constant fight with your competition. You spy on their videos, they do the same. You are ranked 1st on a certain keyword, they rank some other one, steal their customers, laugh about it, cry about them stealing yours, rage, spend nights trying to make changes and then: Youtube makes a big change in algorithm, doesn’t tell anyone about it and nothing works 🙂
    I would not recommend trying hard to rank on youtube, it’s a useless platform to promote a business unless you want to advertise there with Google Adsense. Takes too much time and effort and the results are “Meh”.

    • Wow, Tudor – thank you for your insight!

      The original article was written 5 years ago, and with the growth of the mobile and set-top viewing – in resolutions commonly up to 4K now, much has changed. I agree, some of the points are outdated..

      Tudor, if you were asked, what are the top 5 ways to properly use YouTube today for marketing?

  • Great guide, Christopher! Thanks for a lot.
    I think we should use 2 kinds of tags always:
    1. Long tail keywords relevant to your content. They have a low competition. And your video will ranking by some phrases in TOP immediatly after uploading of the video. It’s important. Because it helps you to get first so important traffic on video.
    2. General keywords relevant to your content. It helps to get a lot of traffic if you get viral effect in the first 24 hours.
    I wrote about technology of video optimization also here – https://kparser.com/youtube-keyword-tool/
    I hope you find some important minds for yourself there.

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