Domain Authority and How It Affects SEO

Domain Authority measures the high quality pages that are linked to your web site domain. This predicts how a domain or sub domain will work in search engine rankings. This allows you to compare one site to another website for analysis. Over time, this can help in tracking the strength of your web sites.

A combination of metrics from other links is collected and summed up in one, this is Domain Authority is measured.

How is It Measured

Domain Authority is measured by a scale of 0 to 100 points. The higher the value that you are trying to reach, the harder it is to increase your score. For example, it is much easier to gain points if you’re starting from 20 going to 30 but gets more challenging if you’re trying to gain scores from 70 going to 80.

Domain Authority and Page Authority

Domain authority evaluates and predicts how good a page will rank in search engines like Google on a domain. The higher you’re Domain Authority is, the greater the potential is for it to rank higher on that domain.

Page Authority predicts the possibility of how a page is going to rank in the search results regardless of its web content. The higher you’re Page Authority is, the greater the potential is for the individual page to rank higher.

Keep in mind that both use the same mode in metrics; they use a 1 to 100 algorithmic scale.

Where to Find Domain Authority

This are actually incorporated into many SEO platforms around the internet. You can measure domain authority from many tools online like Site Explorer and MozBar.

Best Practices

It would be much better to use Domain Authority and Page Authority when comparing a site’s metrics to another. It is beneficial when doing some research from search results to find pages that have stronger link profiles.

Domain Authority is very hard to influence because it consists of different levels of metrics from other results of metrics combined to make up a final score. This was intentionally designed to be like this since Google makes up a lot of factors which is why Domain Authority can cover these areas as well to provide an approximate from all the info gathered.

To influence Domain Authority, it is best to improve your optimization as a whole. Specifically focus on your link profiles by means of getting quality links from trusted sites or other well linked websites / pages.

Alexa

On line marketing is all about generating traffic to a target site; monitoring its mobility is what Alexa Traffic Ranking does best. The results are published and ranked based from their popularity. When we talk about ranking sites by the millions, this tool can do the job. It is a great tool to check your site’s popularity. The information gathered from this tool can be used to climb the rankings and drive more traffic to the site by search engines.

The cyber world contains indefinite data and countless websites. It seems impossible to give an accurate ranking to tens of millions of sites. So, the question is, how accurate is Alexa? This actually follows a formula that focuses a crucial factor into account in the process of ranking the sites.

The bigger the bracket to be ranked, the less accurate it can be. For example, the top 100,000 can be accurate but gets less accurate bit by bit as you go further and bigger. But generally, the top 1 million is pretty much a close estimate and enough for checking competition.

Online marketers take rankings seriously, they pay so much attention to observe the behaviour of their ranking status. The higher you are in the rankings, the higher you generate traffic to your site which sums up to the market value of your site.

This also enables you to take a detailed look how your competition is doing and also the credibility of the site. A top ranked site can be of high market value just by its traffic alone.

Here is a breakdown of the Alexa rankings and their value:

• 1,000,000 and above – You most likely have very little traffic
• 500,000 – 1,000,000 – You’re making pretty good rankings/possibly generating revenues
• 250,000 – 500,000 – You’re probably getting very good traffic and for an ecommerce site it is most likely successful
• 100,000 – 250,000 – If you are in this bracket, you’re site is successful
• 20,000 – 100,000 – Being in this bracket means you are most likely making money! Your site starts to have real advertising values from this point on.
• 1,000 – 20,000 – Wow, if you are here your site is definitely successful and very profitable. It gets its revenues by its advertising value alone. Selling the site can be worth a huge amount of money.
• 1,000 and below – Ultimately you’re site is worth millions or even billions!

For the online marketer, Alexa Traffic Rankings are very significant thus making it very important to their marketing strategies. They should monitor their stats to know what action needs to be taken. Their primary goal is to get higher rankings, to get to the top pages and have a successful online business.