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Facebook Marketing All-in-One for Dummies Paperback – August 18, 2014

by Andrea Vahl (Author), John Haydon (Author), Jan Zimmerman (Author)
4.2 4.2 out of 5 stars 77 ratings
Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3 Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3 Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

  • Learn how to claim your presence on Facebook
  • Build pages to engage, retain, and sell to customers
  • Discover advanced Facebook marketing tactics
  • Find out why measuring, monitoring, and analyzing are important

Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3 Edition provides the guidance and information you need to get in there and claim your space.

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  1. Print length
    768 pages
  2. Language
    English
  3. Publisher
    For Dummies
  4. Publication date
    August 18, 2014
  5. Dimensions
    7.5 x 1.75 x 9.5 inches
  6. ISBN-10
    1118816188
  7. ISBN-13
    978-1118816189
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Facebook Marketing For Dummies, 5th Edition (For Dummies Series)
Facebook Marketing For Dummies, 5th Edition (For Dummies Series)
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Editorial Reviews

From the Back Cover

9 BOOKS IN 1

  • Joining the Facebook Marketing Revolution
  • Claiming Your Presence on Facebook
  • Adding the Basics
  • Building, Engaging, Retaining, and Selling
  • Understanding Facebook Applications
  • Making Facebook Come Alive
  • Facebook Advertising
  • Advanced Facebook Marketing Tactics
  • Measuring, Monitoring, and Analyzing

Make a splash with the latest Facebook marketing strategies

Looking to promote yourself, your goods, or your services on Facebook? You’ve come to the right place! Inside, nine minibooks cover the essentials, giving you step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results—and everything in between. Get ready to watch your business grow!

  • Facebook Marketing 101 — define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan
  • Make your presence known — set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business
  • If you build it… — find out how to build visibility for your Page, engage and retain your community, and expand your e-commerce products and services
  • There’s an app for that — customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third-party applications
  • It’s a mad, ad world — discover how to create click-worthy Facebook ads, and get the know-how to test, measure, and modify your ads to get better results

Open the book and find:

  • How to import your blog posts into your Facebook Page
  • Instructions on connecting your Page to Twitter
  • Tips and strategies for choosing a profile pic and cover photo
  • Ways to use life events to support your business
  • How to use events and contests to bring your Page to life
  • Guidance on analyzing your marketing efforts
  • Examples and case studies that illustrate best practices

About the Author

Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands-on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.

Product details

  • Publisher ‏ : ‎ For Dummies; 3rd edition (August 18, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 768 pages
  • ISBN-10 ‏ : ‎ 1118816188
  • ISBN-13 ‏ : ‎ 978-1118816189
  • Item Weight ‏ : ‎ 2.29 pounds
  • Dimensions ‏ : ‎ 7.5 x 1.75 x 9.5 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 77 ratings

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  1. Andrea Vahl

    Andrea Vahl

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    Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author Facebook Marketing All-in-One for Dummies. She specializes in helping small businesses with their social media strategy and has worked with authors, realtors, restaurants, retail stores, medical health centers, online bloggers and more.

    She also uses her improv comedy skills to blog as an entertaining character named Grandma Mary - Social Media Edutainer. You can find more information at www.AndreaVahl.com

    See more on the author's page
  2. Andrea Vahl

    Andrea Vahl

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    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read book recommendations and more.

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Customer reviews

4.2 out of 5 stars
77 global ratings

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Customers say

Customers find the book provides useful information and tips on how to improve business pages. They find it a helpful reference and practical how-to guide.

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Information contentEase of use
9 customers mention "Information content"9 positive0 negative

Customers find the book helpful with its information and tips on creating a good business page. They find it a great reference for the future, providing useful capabilities and uses for the general public.

"...I found this book to be very helpful in giving me ideas of things to do, and not to do. Highly recommend for anyone running a business Facebook page." Read more

"Very informative and well-written. It's long and contains a lot of information to absorb so it's slow reading. glad I bought it...." Read more

"Very helpful, readable, user friendly." Read more

"...you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!" Read more

7 customers mention "Ease of use"7 positive0 negative

Customers find the book easy to read and follow. It's a practical how-to guide that is up to date.

"I had been searching for a book that had it all! Yes, this does! Easy to ready, easy to follow and it is all in one book...." Read more

"...It appears to be up to date on face book and is easy to follow...." Read more

"...Easy to follow steps. Overall, great book!!" Read more

"Very helpful, readable, user friendly." Read more

Top reviews from the United States

  • Dusty Mcbunny
    5.0 out of 5 stars Highly recommend for anyone running a business Facebook page
    Reviewed in the United States on January 13, 2016
    Verified Purchase
    I bought this book after the company I work for offered me the job of being in charge of their Facebook page. I found this book to be very helpful in giving me ideas of things to do, and not to do. Highly recommend for anyone running a business Facebook page.
    5 people found this helpful
    Helpful
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  • Jessie Ann
    5.0 out of 5 stars Easy to ready
    Reviewed in the United States on October 12, 2015
    Verified Purchase
    I had been searching for a book that had it all! Yes, this does! Easy to ready, easy to follow and it is all in one book. Highly recommend this product.
    Helpful
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  • Christopher Miller
    3.0 out of 5 stars Time machine..
    Reviewed in the United States on February 27, 2019
    Verified Purchase
    I disliked the state in which the book arrived in that somehow about the first two chapters sustained an informal crease. It appears to be up to date on face book and is easy to follow. I have a succinct feeling I've experienced this information somewhere before, just can't place the event. Handy if you know absolutely nothing about Facebook. Interesting enough.
    One person found this helpful
    Helpful
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  • Curtis Walker
    4.0 out of 5 stars Great buy for the value!!
    Reviewed in the United States on August 6, 2015
    Verified Purchase
    Very detailed and well developed and gives you all you need to do social media marketing on Facebook. Easy to follow steps. Overall, great book!!
    Helpful
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  • Judy Adler
    5.0 out of 5 stars Very Informative - great for a beginner on Facebook.
    Reviewed in the United States on March 26, 2015
    Verified Purchase
    Very informative and well-written. It's long and contains a lot of information to absorb so it's slow reading. glad I bought it. Starts out at the beginning and works up to more advanced techniques.
    8 people found this helpful
    Helpful
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  • Amazon Customer
    5.0 out of 5 stars Very thorough
    Reviewed in the United States on September 17, 2017
    Verified Purchase
    Very thorough everything is covered that I could possibly want to know about Facebook marketing. Great for any stage of a Facebook marketing campaign.
    Helpful
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  • N.S. Johnson
    2.0 out of 5 stars Two Stars
    Reviewed in the United States on December 22, 2017
    Verified Purchase
    I information about FMN out-of-date, often a problem with books on Amazon these days
    2 people found this helpful
    Helpful
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  • Therapyangel
    5.0 out of 5 stars Great find
    Reviewed in the United States on January 31, 2022
    Verified Purchase
    Bought slightly used but man this has helped so much
    Helpful
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Top reviews from other countries

  • Aline Paquette
    5.0 out of 5 stars Love this book
    Reviewed in Canada on May 23, 2016
    Verified Purchase
    Love this book, Well explained. Lots of pictures so you know where you are going. Very useful if you start a business.
    Report
  • Elizabeth
    5.0 out of 5 stars REALLY GREAT BOOK.
    Reviewed in the United Kingdom on December 4, 2015
    Verified Purchase
    Every bit as good as it said it would be. A great book for social media beginners but also loads of tips for the more experienced. A great buy
    Report
  • TracyR
    5.0 out of 5 stars Everything you need to know about Marketing on Facebook... And more
    Reviewed in Australia on October 9, 2014
    Verified Purchase
    Wow, I thought I knew everything there was to know about Facebook, but I was wrong. This book covers everything, and I mean everything, you need to know about marketing your business on Facebook, and more. It will become my go to bible for Facebook.
    Report
  • Maria M Cleaveley
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on June 4, 2016
    Verified Purchase
    Excellent...excellent
    Report
  • zimbers
    5.0 out of 5 stars Very comprehensive, very clearly written. 9 books in ...
    Reviewed in the United Kingdom on March 9, 2015
    Verified Purchase
    Very comprehensive, very clearly written. 9 books in one so you can dip in and dip out of areas you find interest you.
    Report